Crescent STrategy 


Crescent Strategy, LLC, is a full-service, data-driven, woman-owned brand management firm. With 30 years of experience and a passion for 30 more, we are here to grow your business. Time and again, our digital-first approach drives actionable results across our portfolio of clients running the gamut of industries.

Our firm is built upon the foundation that many ad agencies are full of fluff and billable hours. We eschew buzzwords, and instead, laser-focus our efforts on targeting your key audience to grow your business, without needing to consult a dictionary.

We differ from our competitors by being selective in who we work with and supporting a client’s bottom line, rather than focusing solely on brand awareness. Don’t get us wrong…we do brand awareness very well, but our marketing and promotion is done with the goal of helping sell products, raise money for non-profits, and building return on investment. If you are interested in working with a firm that has grown its clientele roster 100% through referrals and does only annual contracts because we know it’s all about relationship building, then look no further than Crescent Strategy, LLC.


Across millennia, cultures, and religions, a crescent moon signifies the changing of the seasons, the ebb and flow of the tides, and empowerment. We selected “crescent” for our name and logo for those very reasons. At Crescent Strategy, we use our digital brand management experience to enact significant, positive change for our clients across all seasons. We work side-by-side with each client, listening to your needs to build lasting relationships.

Crescent Strategy is proud to be a woman-owned small business, located in the heart of Harrisburg, PA. Coincidentally, the crescent moon is also a strong symbol of femininity and womanhood across the world. We look forward to empowering the organizations we work with to develop a digital brand strategy that is as timeless as the moon.


Business certifications & registrations: Women’s Business Enterprise National Council (WBENC), Woman-Owned Small Business (WOSB), Pennsylvania Small Business Enterprise (PA SBE), Pennsylvania Small Disadvantaged Business Enterprise (PA SDBE), Pennsylvania Disadvantaged Business Enterprise (PA DBE), and Historically Underutilized Business Zone (HUBZone). Registered through the System for Award Management (SAM).






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Our Story

Bespoke. Decisioning. Disruption. Ideation. Storyscaping. Unicorns.

Crescent Strategy, LLC, is built upon the foundation that many ad agencies are full of fluff and billable hours. We eschew buzzwords, and instead, laser-focus our efforts on targeting your key audience to grow your business, without needing to consult a dictionary. 

What we do provide, however, is a strategic, award-winning partner for your next campaign.

Our Team

Susan Ewing

When an organization is looking for a cutting-edge digital marketing expert with a personalized approach, they seek out Susan Ewing. As Founder and President of Crescent Strategy, LLC, Susan uses the knowledge she gained at Central Pennsylvania College and the 15+ years of experience in social media marketing, targeted advertising, and public speaking she has added to her resume to help her clients boost their brand recognition and increase sales. For instance, she has helped organizations such as Stonebridge Financial Group, M28 Ministry U.S., and Feel Your Boobies Foundation, to name a few, to grow their business through strategic website development, social media marketing, and targeted advertising campaigns.

Susan keeps her skills and knowledge up to date in the ever-changing world of digital marketing through regular professional development opportunities and certifications. Dedication to her craft and commitment to the community has led to her being a recipient of the Central Penn Business Journal’s Forty Under 40 award in 2012 and the Women of Influence award in 2021.

When not running her business, Susan maintains a strong connection to the central Pennsylvania region she calls home by volunteering her time as a board member for M28 Ministry and the Feel Your Boobies® Foundation. Susan is also a busy mom, wife, and owner of rescue dogs. 

Michael Rathfon

When an organization needs to maximize its marketing return on investment, they turn to Michael Rathfon, principal of creative & paid media at Crescent Strategy. Michael puts to work for his clients the knowledge and skills gained through his bachelor’s in corporate communication from Susquehanna University and his roles as advertising and e-marketing manager at Whitaker Center for Science and the Arts, director of sales and marketing at American Music Theatre in Lancaster, and digital director at Pennsylvania Department of General Services. With more than a decade in digital marketing and advertising, Michael brings energy to every project, balancing traditional and digital media strategies to help organizations meet long- and short-term goals.

Michael recognizes the need to keep his skills current and continuously expand his knowledge base. He currently holds certifications in Google Analytics and Google Ads (Measurement, Display, Search, and Video certifications), AQ Digital Audio Advertising Principles, Waze Ads Fundamentals, SEO, and Inbound Marketing Certified Professional (with an honors distinction) from HubSpot Academy. This attention to detail has twice earned him the Gold Communicator Award from the Academy of Interactive & Visual Arts and a Platinum Hermes Creative Award from the Association of Marketing and Communication Professionals.

In his free time, Michael uses the skills gained through his professional experiences to help local causes he cares about. For instance, he serves as Vice President of the Friends of Fort Hunter board and is the Director of Web & Art for #We Make Events North America. 

Toni Fitzgerald

As Director of Public Relations, Toni Fitzgerald is an expert writer and editor with more than 20 years of experience. She specializes in streamlining complicated ideas and topics for a universal audience and has written for more than two dozen publications and edited books, magazines, and video scripts. One of her services is assisting ad agencies with strategizing. She provides copywriting services for businesses, agencies, universities, and law schools across the country.

Jessica Aiello

As a Copywriting Assistant, Jessica Aiello has extensive professional experience in research, writing (i.e., grants, proposals, reports, newsletters, etc.), training, event planning, environmental education, and outreach. She boasts outstanding written, presentation, and interpersonal communication skills. 

Ryan Wickersham

The Director of Video Production for Crescent Strategy, award-winning videographer Ryan Wickersham brings more than a decade of production industry experience to the position. He has worked for some of the leading companies, schools, and governments in the region, including JPL, LampHouse Films, Harrisburg University, PSECU, and Make Films. Wickersham directed, produced, and edited two films that earned Platinum at the 2018 AVA Digital Awards, and he won first place in the 2017 AASHTO Transportation Communication Skills Contest. His Motorcycle Safety Video for PennDOT won Best Video Production from the American Association of Motor Vehicle Administrators in 2017. 


Crescent Strategy, LLC is proud to be based in Harrisburg, Pennsylvania (on North 2nd Street to be exact), serving clients in our backyard, throughout the United States, and across the globe.

Anyone interested in learning more about Crescent Strategy, LLC and how we can work together should email us at